Table 3. The results of reliability and validity

Item	Factor 1	Factor 2	Factor 3	Factor 4	AVE	Cronbach
ser 1	0.317	0.183	0.776	0.138	0.626	0.830
ser2	0.082	0.318	0.817	0.067
ser3	0.050	0.360	0.781	0.154
ser 5	0.287	0.773	0.245	0.129	0.604	0.894
ser 6	0.324	0.775	0.251	0.185
ser 7	0.118	0.839	0.233	0.039
ser 8	0.247	0.736	0.344	0.101
ser12	0.082	0.157	0.175	0.904	0.607	0.650
ser13	0.563	0.112	0.122	0.629
ser15	0.859	0.108	0.156	0.048	0.683	0.899
ser16	0.847	0.237	0.047	0.162
ser18	0.780	0.325	0.226	0.041
ser19	0.818	0.229	0.093	0.152
Eigenvalue	3.440	2.970	2.307	1.376	-	-
%variance	26.463	22.845	17.746	10.587	-	-

KMO=0.897, Bartlett test: Chi-square=2,727.884, df=78, p=0.000.
AVE, average variance extracted.